Screenguard Ireland » Digital Marketing » Bluetooth Marketing Systems

Bluetooth Proximity Marketing Systems

Bluetooth Proximity Marketing is one of the hottest topics in retail environments with new and innovative campaigns undertaken every day. High quality mobile multimedia campaigns, mobile marketing virals and impulse purchase coupons can all be delivered exactly as required by each customer!

Screenguard are delighted to partner with Liquid Genie UK who can provide an end to end solution of both hardware, content management and high quality multimedia mobile campaign content.  Existing clients include BMW, Coca-Cola, Levis and many others.

The Liquid Genie hardware has been designed for high quality and is optimised for high volume sites with multiple synchronised nodes, full opt-out blacklisting and centralised controls. Ranges over 100 metres can be achieved with a single node installation.

The Liquid Genie networks are designed for retail, media, event and stadia deployment.

Retail installations can vary from individual retailers up to complete shopping centres. Retail Proximity Marketing Networks can deliver impulse coupons as well as existing or new mobile optimised multimedia content directly to customers.

Research has shown coupon redemption rates of up to 50% on specific promotional campaigns and promotional offers. This represents a huge increase on the typical 1% to 3% response rates on paper based coupons. According to the UK Food Marketing Institute research, 88% of shoppers would use coupons if they were personally relevant and available in-store.

The consumers who contributed to this research had twice the basket size, 16% higher store frequency rate and 18% higher coupon redemption rate than that of general grocery shoppers

TV, Media and Radio companies can use the Bluetooth Proximity Marketing Networks to deliver multimedia promotions for upcoming content and events. Radio stations can integrate Bluetooth Proximity Marketing into their promotional and OB teams to deliver additional content for advertisers.

Event and festival organisers can use the Bluetooth Proximity Marketing Networks to deliver multimedia feeds and coupons to attendees. Feeds can vary from simple timetables of stage or demonstration times to video clips of upcoming bands to multimedia downloads of sponsors existing content.

Stadium management are now rolling out Bluetooth Proximity Marketing networks to provide higher quality entertainment to crowds at sporting and other events. Feeds can vary from sponsored build-up and half-time manager and pundit interviews to multimedia downloads of sponsors existing content. Stadia networks can also be used during other non-sporting events held at the site.